We get to LAX to drop off our Avis rental car. They say, “Why don’t you get back in the car and we’ll drop you off at the terminal?”

These are the WOW moments that earn you a customer for life. We weren’t in a hurry, we would have been happy to take the shuttle van.

But they did something simple and nice, and we’ll remember next time we book a car. Thanks!

Lesson: What simple and nice thing could you do without spending money or hiring new people?