Social Media Journal

Submitted by Jeannie Walters on Wed, 05/22/2013 - 4:30am

My sister remembers when the “fancy” mall opened in our hometown. She and my mom would dress up to go. By the time I was ready to hang out at the mall, I trudged from one store to the next in jeans or even (oh goodness) sweat pants. After the novelty wore off, customers came as they were – on their own terms. No amount of well-polished marble could compensate for the need to rush into the mall to grab something on the way home from a babysitting gig. My “customer buying behavior” was far from fancy, even though the mall wanted me to believe otherwise.

Submitted by Mike McClure on Tue, 05/21/2013 - 10:54am

Social media can be fast and chaotic for any
business owner, making it crucial not to dive in without a plan. Each month
retailers are presented with a unique challenge to promote products, events and
sales on limited resources and tight deadlines.

Submitted by Sarah Worsham on Tue, 05/21/2013 - 8:22am

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class="wp-caption-text">Question mark (Photo credit: Wikipedia)

Submitted by Justice Mitchell on Tue, 05/21/2013 - 8:15am

It's been a while that a video clip moved me to post it to my website. I thought this clip (and its narration from Alan Watts, noted thinker and lecturer) a noble reminder to parents that our true motivation should be that of raising our children to be happy, not what society deems as successful.

Submitted by Andy Sernovitz on Tue, 05/21/2013 - 7:00am

Here’s a guest post Greg Meyer, a member of the Customer WOW team at Desk.com, wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day.

“The Thank You Effect” is an example of a small action that prompts meaningful next steps to measurably improve service in any company. In my experience, there are a number of these small actions that, when evangelized through a support team or through the larger company, can really make a difference on the customer experience.

Submitted by Andrew Epperson on Tue, 05/21/2013 - 4:38am

In the early days of web content filtering it was enough to configure a firewall to block certain sites from being accessed. An SME would maintain a blacklist of forbidden sites and update that list from time to time. This method did not offer deep packet inspection and only filtered Internet access based on a domain name.

A modern and effective web content filtering solution scans more than the domain name. By breaking down and analyzing web traffic, today’s filters are capable of accurately pinpointing portions of a web page that should not be allowed into the internal network. This allows websites to be accessed while blocking the portions of their content that is deemed unsafe by the filtering solution.

Why filter? Because granting your employees unfettered Internet access can open your company up to a host of problems, including:

Submitted by Nile Flores on Tue, 05/21/2013 - 12:35am

You should have a Twitter account for your business. There are so many places online and so many ways to connect with potential buyers or even current customers. As a business, it is not always about...

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Submitted by Kelly Hungerford on Mon, 05/20/2013 - 10:00pm

According to the 2013 Content Marketing Budgets and Benchmark report, social media is the most popular marketing tactic used by B2B marketers.

With over 600,000 newspapers published by and for the B2B industry, I thought it would be interesting to see which tactics are working for our publishers.

In this week’s Publisher Spotlight I speak with Bróna O’Connor, Marketing Executive for FRKelly, and her colleague Shauna Tilley, Community Trade Mark Attorney to understand better how social media and technology are influencing the industry of Patents and Trademarks.

Submitted by Kelly Hungerford on Mon, 05/20/2013 - 10:00pm

According to the 2013 Content Marketing Budgets and Benchmark report, social media is the most popular marketing tactic used by B2B marketers.

With over 600,000 newspapers published by and for the B2B industry, I thought it would be interesting to see which tactics are working for our publishers.