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January 12: Apple’s 68 Million Dollar Loss

Originally Posted on Author's Blog

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Apple

Apple

1996 – Apple had been declining in the last few years. With Michael Spindler at the helm and a host of problems with the failed Lisa project, the company had been dealing with loss after loss. The $68 Million first quarter loss was a wake up call for Apple to change guard. On Feb 2nd, Gil Amelio would replace Michael Spindler as CEO, who in turn would bring Steve Jobs back into the mix and ultimately loose that position to the former CEO.

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