I would like to personally invite you to the Florida Direct Marketing Association’s 6th Annual NonProfit Marketing Summit on July 19.  The calm of the summer months in South Florida is a great time to regroup and recharge for next season.  The Summit is the perfect way to do just that and will focus on two key topics for nonprofits:fundraising and branding.

I will be moderating the festivities and we have two great speakers this year, who many of you may know if you are local here in South Florida.

Slade Sundar from Forte Interactive will be talking about online fundraising with a special emphasis on social media in a presentation entitled “Kickstart Fundraising Online Across All Generations!”  Even though he works for a for-profit company, Slade is a nonprofit guy at heart.  You may remember him in his previous life as the Director of Digital Communications for the Community Foundation for Palm Beach and Martin Counties where he launched and Managed YourPBC.org.  He also has a blog about nonprofit leadership and using web technology for social good.

Our second speaker is Mark Minter, the Creative Director at The Boner Group, an advertising agency in West Palm Beach that works with many nonprofit organizations.  He will be speaking about nonprofit branding in a presentation called “How to Build Good Branding That Promotes Consumer Trust.” Many of you may remember thegorgeous illustrations that we used to use as our marketing images at Palm Beach Opera.  Well, Mark and The Boner Group were responsible for that great branding campaign.

This event is designed specifically for nonprofit administrators.  It is a half-day affair, going from 9:00 AM to 12:00 PM and costs just $49 for FDMA members and $59 for non-members.  You can register easily online through theFDMA website.

I can assure you that this will be a great educational and inspiring event and worth the time to attend.  Please feel free to ask if you have any questions and I hope to see many of you there!