Making Future Magic – Dentsu & BERG
To make creative work that is contributory and sensible to its culture and environment; to be exploratory and sensitive with regard to materials and media; to wonder what magical visions (as opposed to the familiar dystopias) of the future of media might look like.
What a great statement and so true. The evolution of media and its cultural impacts will affect how we work, play and love. The ability to create magic in this coming future is essential to nurturing the essence of what it means to be human. With the potential for technology to de-humanize us a little bit of magic brings emotive connectivity re-humanizing the experience.
Read more about the experiment over on the Dentsu blog.