Managing an Online Reputation: What Should Your Involvement Be?
One of the most common questions we field during our small business marketing webinars and Blog Clinic sessions is, ‘How involve should/can I be when it comes to managing my business’s online reputation?’ The answer is always the same, no matter how big your business is: your customers are talking to each other, and to you. They are doing it in person, on social media, through texting, and passively online. Do you know what they’re saying? If your answer is ‘no,’ then how can you better your service, products, and marketing effort If you aren’t part of the conversation, how are you meeting customer needs and earning their trust to solve their pain points? Managing an online reputation isn’t easy, but luckily there are plenty of tools out there that make automate the process for you.
Fortunately, there are a number of free online reputation management tools that you can take advantage of for a cost effective way to monitor mentions of your brand on the internet. For example, you can setup Google Alerts to notify you on a regular basis of any online mentions of your brand. Since Twitter is a common forum for discussing brands, a free tool like Tweet-beep will alert you anytime your brand is mentioned on Twitter either in live conversations or in links. For a quick rundown of both positive and negative mentions of your brand, Social Mention is a free tool that will rank online press for your brand as good or bad, making it easier for you to handle an online PR crisis in the early stages.
For those that do not have the time to monitor their online reputation one site and one tool at a time, our myDigitalSherpa dashboard is a turnkey option for the busiest business owner or marketer. We’ve put together all the necessary tools for managing online reputation, in one convenient location. Our online reputation monitoring services at DigitalSherpa can not only help you to manage your brand’s reputation, ensure that your company is accurately portrayed on the internet, and build a loyal customer base, but also allow you to keep track of what people are saying about your competition online.
Running a small or medium size business is a lot of work, and amongst the hustle and bustle of every day work, managing your online reputation is often put on the back burner as a result. But always remember that customers are more than transactions. They are real people with real problems. As a business owner, you know that fixing the problems is as important as making money. Because if you don’t give your customers the attention they want, someone else will.
If you’re ready to learn how our myDigitalSherpa online reputation management, sign up for a free demo and consultation. Looking for even more information? Check out our free ebook below!
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