Social media users often move through different phases according to the length of time they’ve spent on social networks.
And “time” is a common thread that comes up in conversations around social media.
I’ve pulled these two time themes together in the list below. Do you recognise yourself or others in these sayings?
“It’s a waste of time”
This person isn’t using social media and doesn’t understand the appeal. They think it’s a fad that will go away. They scoff at social media users. They often reason that they prefer other methods of communication.
“I haven’t got enough time for it”
This person understands that social media can help them stay in touch with others and hear news first. They probably have a Facebook profile. They are cynical about others’ enthusiasm and may only check their networks on the weekends.
Some social media marketing campaigns just look too much like old-school traditional marketing campaigns and that’s a problem. Overzealous sales pitches have a way of creeping into the picture, which leads to more people clicking that unfollow or unlike or unsubscribe button.
This stems from the fact that many folks (and companies too) are still using social media like they used television advertising in the late 20th century. Sell, sell sell! They’re pushing out a one-way message and hoping someone bites.
I have been attending the NYXPO over the last two days, and have enjoyed meeting many new people and connecting with many more over Twitter. In fact, I love Twitter. It makes it easy to connect with those people you may not otherwise get to connect with, and it gives you access to people you [...]
If you’ve been following along this week, you know how excited we are to announce that my book has officially launched in paperback. It’s updated and improved, but it’s still the classic that will teach you these essential word of mouth lessons:
Na semana passada, o Facebook anunciou que chegou aos 901 milhões de usuários, o que disparou uma série de estimativas sobre quando chegará à marca histórica e emblemática de 1 bilhão de usuários!
If used effectively, Email marketing is never spam. It can be invaluable for small business owners by helping them attract new customers and generate sales quicker. It is also more affordable than other forms of direct marketing campaigns. The success of a business’s email marketing campaign lies in a handful of factors. Among them, what [...]
If you are over 40 years old and you haven’t gathered a significant nest-egg (which most people think they will spend on their later years but will likely be spent on your parents, your kids and your health), it’s time to get into action.
Working for others has gotten you this far. But as many of us already know from being laid off during a recession, the older you are, the harder it is to stay at the level you have achieved.
Unless you are in the old-boy network of stock adorned vice presidents and above, the likelihood that you have already reached the top of your corporate compensation package is quite high.
It’s time to start thinking about your brand.
In 1998, Ramon De Leon’s Domino’s franchise started using AIM to communicate with customers, which De Leon says was social media “before the word even existed.” Now, De Leon creates video content for customers of their product, their pizza, being made and delivered. The customers frequently upload it to social media, which creates more sales. In this Future of Publishing episode, Murray Newlands interviews De Leon for some for some interesting insights on how social media developed and how businesses today can create and deploy social content: