The never-ending 'Cold Call' debate: Should we even still be arguing?
Is Cold Calling is dead?
Last month I wrote a blog post concerning the "mental paradigm" of the phrase, "Filling the Funnel."
My question was simple: In today's reality, should we still use that analogy when it comes to our pipeline? We say "do fewer and do them better." The days for needing a funnel to fill our pipeline may be past.
The discussions were great and several people weighed in with ...