Released on June 12, Agility is the name of PR Newswire’s new integrated media monitoring and targeting platform. According to the release, in addition to traditional list development, press release distribution, and monitoring, the platform allows users to monitor social media conversations in real-time, and then engage immediately.

PR pros who employ integrated platforms save time and power up release results – not to mention enhance relationship building efforts. What tools do you use to distribute a release, monitor social media and engage your community?

“With Agility, PR pros can access a database of 700,000 journalist contacts, complete with social data like their Klout score and latest tweets. They can also track mentions of their companies and competitors in traditional and social media, then respond or share from the dashboard. And yes, they can distribute press releases. It’s not just about shooting a release to a small group of journalists, but finding anyone who’s influential on a given subject matter and engaging them, whether it’s with a press release or a tweet. If it sounds like PR is starting to blur into things like customer service and marketing, well, that’s the idea.”  Source: Beyond The Press Release: PR Newswire Launches Agility Dashboard via TechCrunch

PR Newswire Agility Features

· Listen, analyze and strategize

· Create & optimize content

· Identify and target

· Distribute

· Engage and interact

· Measure

Disclosures: Thanks to PR Newswire for featuring me in a search and social webinar.  CoryWest Media, my company, has used PR Newswire to distribute client releases like this one. I have not tested or previewed Agility yet.

What questions do you have about Agility or dashboard platforms?

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