You’d think a mobile company like Optus would understand how people use mobiles, they’d also know what devices their customers use. Somehow they seem to have forgotten these two key pieces of information when doing today’s SMS campaign.

Here’s how it went

1. I’ve got an iPhone.

2. They just sent the following SMS promoting their iPad plans.

3. Good concept…

4. They promoted a webpage to view the plans

5. The webpage wasn’t compatible for mobile

6. Good concept but Optus DM Fail!

A simple solution & lesson for us all.

When sending an SMS to your database with a URL make 1 or 2 pages compatible for mobile.

And not to mention…

The SMS doesn’t even make sense, although I guess that’s what telecos do well… complicated bills and apparently now strange iPad plans too.

“…Get Unlimited Data within Australia for $50 recharge…”

When you look at the plan webpage there’s nothing about $50 or Unlimited Data.

I’m confused.