This process was accomplished through something called Email Parsing. The technology itself has been around for awhile; Blogger.com was among the first to use it to allow the posting of blogs via email. Today parsing is more advanced , and the potential uses keep growing! 

Potential Uses of Email Parsing: Creating a More Engaging Web Presence

Imagine your customers taking a picture of your event, your restaurant, your product, whatever -- and then posting it immedietly to your website !  Email parsing can  be used for photo contests, news publishing, entering a raffle, or a request for personalized information emailed back to user.

We always love a fun project -- and this one certainly was ! If you have a similar project, or want to bounce ideas off us -- don't hestitate to contact the New Nectar Houston Web Development Team !