Rob Fuggetta on Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
Submitted by Andy Sernovitz on Thu, 04/26/2012 - 1:00pm
Originally Posted on Author's Blog
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day.
Author and Zuberance founder and CEO Rob Fuggetta is part of our fantastic lineup. Rob is leading one of our author discussions to talk about his great new book, Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.
As a preview, we interviewed Rob and asked about some of the big ideas in his book. What we covered:
- What makes a brand advocate (and what doesn’t).
- How the number of brand advocates you already have might surprise you.
- Why it doesn’t take big bucks or big incentives to get your brand advocates talking and sharing.
Listen to Rob’s interview:
Register and learn more about the Word of Mouth Crash Course: Click here
