Selling on Value: What Does the Solution Allow You to Do?
Submitted by Mike Merrill on Sun, 11/25/2012 - 6:21pm
Originally Posted on Author's Blog
It’s Not About the Features Best Buy has been running a series of new commercials that showcase how technology gifts have helped customers create or invent something unique. While I recognize the business challenges of Best Buy, I like their approach to these ads. By focusing on the outcome of using the product and not [...]
