“Chasing the past, I stumbled into the future”. – T A Sachs

I’ve always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present). Having had several recent engaging conversations with smart people who I respect, I’ve picked up a hint of exhaustion around usage of the word “social”. Could it be that some who saw the “change” coming years ago are weary of having carried that torch for so many years as we move into the heavy lifting? It’s natural to want to move to the next thing—but I’m convinced that today we are largely still talking about the “social media” era. The best of “social business” is yet to come in my opinion and we have a lot of work to do in between. Let’s take a look back before we begin to look forward.

Digital: The Interactive Revolution When I entered the workplace—the world was already in the process of going digital. E-mail was just being introduced and I had gotten a job immediately largely because I entered the business world with a valuable skill—I was taught desktop publishing (ie computer aided design) in addition to design fundamentals. The digital revolution initially begun by replacing the analogue world. Music was digital and computers offered an interactive medium to produce upon. Digital began seeping into personal and professional lives and organizations, businesses and industries had to evolve along with it. Most did and the ones that didn’t were outperformed. – Social Business: Where It’s Been & Where It’s Going by David Armano

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