Social Media Fundraising in 2012
Social Media for most of us has become an integral part of everyday lives. So, it’s not too much of a shock to see that it has also positively affected the realm of charitable donations. Social Media Fundraising has been a rising trend, but it was the most successful in 2012.
MDG Advertising, has just released an infographic illustrating some fantastic metrics about the state of Social Media Fundraising in 2012. Here are some of what I believe are the most interesting stats:
- The average social media donation has increased by 55.26% since 2010.
- If a friend posts a charitable donation to a social media platform 68% of their friends take time to learn more about the charity.
- If a friend posts a charitable donation to a social media platform 39% of their friends donate to the charity as well.
- Just by using Twitter the fundraising goal increases anywhere between 263.93% and 883.50%.