Social Media Use Cases and Competencies for a Business School Course Outline
Someone recently asked me to create an outline for a course on social media for business school students. Here is the outline in the form of two simple grids.
The first grid outlines 24 social media use cases, across six business areas (marketing, sales, support, innovation, talent, and corporate) and four types of programs (insights, response, campaigns and communities). I had earlier used a similar grid to identify Social CRM (SCRM) use cases. Any business school course on social media should cover these 24 use cases in the form of strategy, tactics and case studies.
The second grid outlines competencies for each of the four types of programs (insights, response, campaigns and communities) for three levels: basic, advanced and pro. These competencies include both familiarity with social media tools and hands-on experience in conceptualizing and implementing social media programs across use cases. Any business school course on social media should cover at least the basic and advanced competencies. Anyone who calls themselves a social media professional should also have the pro competencies.
What do you think? Would such a course be useful for business school students? Would such a course be useful for client-side and agency-side marketing and communications professionals? What should I add? What should I delete? Do share your insights in the comments.
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