Stop confusing social media marketing with advertising on social sites
I’m amazed that so many seemingly smart people are *still* using the words “marketing” and “advertising” interchangeably.
While I see the silliness everywhere, a good example is all the hoopla around General Motors’ decision to stop advertising on Facebook.
The GM news broke during the same week as the Facebook IPO a few weeks ago.
Mainstream media reporters and citizen journalists jumped on the story. Except for the awesome newsjacking of the Facebook IPO by GM I didn’t think it was a big deal so I chose not to write about it.
The resulting headlines such as The Real Reason GM Left Facebook and General Motors unfriends Facebook imply that GM was no longer communicating to fans on Facebook.
Nothing could be further from the truth. Some people like Mitch Joel and Yaseen Dadabhay got the story right. But most did not. – Stop confusing social media marketing with advertising on social sites by David Meerman Scott