Three Lessons Non-Profits Can Learn From Coca Cola
In this interesting TED Talk, Melinda Gates talks about three lessons non-profits can learn from Coca Cola , whose ubiquitous global network of marketers and distributors ensures that every remote village wants — and can get — a Coke –
1. Coca Cola uses real-time data to measure progress and create a feedback loop even in remote markets.
2. Coca Cola taps into local entrepreneurial talent to create solutions that are appropriate for the local market context.
3. Coca Cola creates demand for its products by understanding the kind of life people want to live in each market and associating itself with these aspirations.
One of my most popular talks is on “three lessons marketers and entrepreneurs can learn from activists“:
1. How to engage people who aren’t going to spend much, or anything at all, at little or no cost?
2. How to build a vibrant community around a social object that is bigger than the brand, campaign or organization?
3. How to tap into the partner and volunteer ecosystem beyond the organization?
Perhaps, I should now create a version of the talk on “three lessons activists can learn from marketers”.
Some of the ideas I have been exploring in my Social Squared Manifesto apply universally to marketers, entrepreneurs and activists –
– and the very theme of Gauravonomics Blog for Marketers Entrepreneurs and Activists is that these groups can learn important lessons from each other on how to benefit from the intersection of social as in connecting people and social as in benefiting the society.
What do you think? What are the most important lessons that marketers, entrepreneurs and activists can learn from each other? Do share your insights in the comments below.
Disclosure: Coca Cola is a global MSLGROUP client and I work on the account in China, Japan, Hong Kong and Singapore.