Using Doorbells in Ads to Engage Dog-Filled Homes
Is it me or has there been a recent influx of commercials with ringing doorbells in them lately? Or, is it that I notice the doorbell ringing because my dog, a Wheaten Terrier named Molly, goes bonkers, running to the door every time one of these commercials comes on.
Advertisers are using doorbells as an engagement driver for dog-filled households across the U.S. In fact, nearly 40% of all U.S. households own a dog. Wow! That’s a huge number of households and it continues to grow. So, the doorbell strategy is really quite smart!
The daily occurrence of Molly hearing the TV doorbell and running to look outside never gets old, but definitely leaves an impact on me when I’m sitting down watching TV. I’ll never forget that commercial because I know it makes my dog nuts!
Advertisers are engaging consumers through their pets! Whether the brand is viewed positively or negatively, these are commercials you DON’T forget and, therefore, the job of the advertiser has been accomplished.
Check out a couple of commercials that have made Molly go bonkers in recent weeks and that prompted me to write this blog:
Honey Bunches of Oats, for instance, strategically plays during a.m. flighting, when you are prepping your breakfast and gearing up for the day—very clever and strategic dayparting strategy by Post Foods.
Or Liquid Plumber, which shows up later at night on cable channels (don’t judge me, this commercial is absurd!) Again, dogs with households tune in and then the absurd sexual innuendos take place, making this hard to forget.