Vine Is the 6-Second Way to Engage 40 Million Customers
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Online video clips are no longer merely a venue for sharing homemade cat movies. They are also inexpensive, effective marketing tools, perfect for meeting the needs of small, up-and-coming businesses. Vine, Twitter’s video app, allows users to easily create fun, compact videos. Each six-second clip loops continuously, allowing Vine users to quickly share vibrant ideas and images.
href="http://www.businessinsider.com/the-unknown-stars-of-vine-2013-8?op=1;">insanely short six-second timeframe requires businesses to focus their marketing messages and tell their company story in an engaging, captivating way, as BusinessInsider explains. The short time limit of Vine videos demands creativity, and the quick clips are often especially fun, memorable and viewer-friendly as a result.
How Vine Works
This visual counterpart to Twitter is a creative way for companies to reach millions of potential customers without breaking the bank. Filming a short clip on a smartphone, and posting it to Twitter or Facebook, is affordable at any budget.
It is also incredibly easy. Even novice Vine users and business owners with little marketing experience can create successful Vine marketing videos. These succinct videos allow businesses to “show” their brand in action. Rather than simply talking about their products or services, companies can use video to help viewers see exactly what the business is about, or they can use Vine clips to demonstrate products or services.
These videos can also be a way to take customers behind the scenes to give them a deeper understanding of a company. A behind-the-scenes look could include face time with the employees who make the company great, or it could give details on an upcoming product launch. Vine videos are a great forum for promoting new products and upcoming events.
Vine videos are also a stellar marketing tool because they can be shared easily with an enormous audience. As reported by The Wall Street Journal,
href="http://blogs.wsj.com/digits/2013/08/20/vine-reaches-40-million-users-in-7-months/">Vine has more than 40 million registered users. Even if a link to a video isn’t shared, potential customers can find Vine videos via searching hashtags, which work in the same way as they do on Twitter by allowing users to search videos based on topic.
Connecting on Vine
Besides the ease of use and ease of sharing, one of the best reasons to use Vine videos is the way they creatively engage customers. Vine videos connect businesses with customers on a personal level by showing off new aspects of a company or by directly responding to customer needs or comments.
GoDaddy Founder and Executive Chairman
href="http://www.lifehack.org/articles/lifehack/bob-parsons-on-his-16-rules-for-survival.html">Bob Parsons recognizes the value this kind of media brings businesses. Parsons uses video to enhance his blog postings and generate viewer interaction. In an interview with Inc. magazine, Parsons explains that he likes video and written blogs because they provide “a direct pulse on what our customers are thinking.”
Vine videos offer companies similar benefits. Using the clips can engage customers by starting a conversation with them, rather than just pushing information on them. They can prompt viewer responses or request participation and feedback (through contests, for example, as Inc.com suggests). Businesses can use Vine to reply to customers, or just to say “thank you” in a personal, but fun way.
The relationship between companies and Vine video viewers extends beyond customers. Vine has the potential to help recruit employees, as well, says Mashable. Vine videos can show the creativity and culture of a company, humanizing it for both customers and future employees.
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About the Author
data-label="author_name">Steve Cook – Steve is a graphic designer and an avid gamer. He loves to write about gaming in the news and follows the industry closely.
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