Visual Storytelling: The Key Weapon to Content Marketing
Many of us have years of experience chasing technology for marketing purposes. Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online.
This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers.
As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling.
Why? Because no state-of-the art technology can substitute for state-of-the-heart storytelling. If a picture is worth a thousand words, the story behind it may be worth a million more. Pinterest and Instagram continue proving this out, and every competent marketer on Facebook can point to the power of imagery. – href="http://searchenginewatch.com/article/2238606/Visual-Storytelling-The-Key-Weapon-to-Content-Marketing?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sew+%28Search+Engine+Watch%29&utm_content=Google+Reader">Visual Storytelling: The Key Weapon to Content Marketing by Jason Cormier
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