Want a Kick Butt Sales Team? Here’s How to Hire the Right Sales People!
Your sales team is going to be an important part of your small business. Scratch that. Your sales team IS your small business. A great sales team can increase revenues while also bringing in new customers. A poor sales team will generally keep your business stagnant because no one will believe in your brand. You know you need to hire the right sales people. But what are the most important characteristics of a successful sales team?
5 Characteristics of a Kick Butt Sales Team
They Love Your Business
Your sales team should have a passion for the business you’re in. If they don’t care about your products and/or services, they will not sell it to the customer. Period. Customers will move on if they are not given a passionate reason to buy the product.
They Should Be Personable
Good salespeople will be able to figure out why a customer wants a product. Your sales staff should be able to connect to people on a personal level. Making a sale could depend on something such as babysitting for the client. The best sales person’s motto is “Whatever it takes.” Clients who are comfortable with your sales staff will spend more money now – and in the future.
They Should Know Your Business Model By Heart
Understanding how you want to do business is an important aspect of your sales team. Knowing what you want makes your sales team an extension of yourself. This also ensures that nothing avoidable goes wrong during the sales pitch to a client.
They Should Be Available At All Times
CRM mobile technology makes it easy for everyone to stay in touch at all times. It also makes it easier for your sales team to stay in touch with clients. In other words, your sales team has no excuse for not being in touch with both yourself and the clients at all times. Email. Cell phone. Twitter. It shouldn’t matter. Be available – and respond!
They Should Be Able To Make Decisions
The sales staff should be good, no they should be GREAT, at critical thinking. Closing a sale can often times rely on being able to think on the fly. Saying the right thing at the right time can cause a customer to spend their money on your product. Calling you to get an OK on a business deal may not be possible at all times.
You need to be able to rely on your sales staff at all times. Make sure that your staff is personable, able to think critically and are available at all times. These qualities will be critical for running a successful business. Otherwise, you are going to have to do all the sales work yourself – and that’s not only no fun, but it’s not scalable and ultimately not profitable.
YOUR TURN: What’s YOUR best characteristic of a top sales person?
Image source: http://www.flickr.com/photos/lentzstudios/3878525551/