You know that social media marketing is here to stay BIG time, right?  Are you still kind of fighting how essential it has become?  Do you believe it will do nothing but grow in importance for business success?

Consider These Trends

• According to recent survey findings from SocialMediaToday, in cooperation with SAP and the Pivot Conference, 71% of businesses claim to use social media for customer service, and 87.5% of those have realized a positive impact from doing so.

• Millennials (aged 18-24) were the most likely age group to say that emotional connections with brands matter to them.

• While Generation C represents 23% of the US population (US Census data), it represented an out-sized portion of online video consumption (27%), social networking and blog sites visits (27%), tablet ownership (33%) and smartphone use (39%), as of February 2012.

We engage, convene, share, connect, market, help, research, buy, sell, rant, rave and riff online. It’s the other world, the parallel universe we live in when we are not in person and face to face with people.

What Does Your Social Brand Say About You?

How do you present who you are, what you do, whom you serve and why anyone should care on the web?

This is your calling card and visual home that people will use to determine why connecting with you is viable and has value. Is your web presence active and relevant? Do you engage regularly on the social platforms where your customers, community and colleagues are congregating? – href="http://smallbiztrends.com/2012/11/your-social-brand-online.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SmallBusinessTrends+%28Small+Business+Trends%29&utm_content=Google+Reader">What Does Your Social Brand Say About You Online? by Deborah Shane

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