When Building a Significant Social Media Following May Not Work
I studied the right books and attended the right seminars. I gave my strategy time. Yet, few followed my blog and I could trace scant book sales (my main reason for blogging) to my social media efforts. Could it be—dare I suggest—that building a social media following simply wasn’t the best use of my time, given my unique passions, strengths, subject matter, and goals?
Gathering a following works marvelously for some. But is there proof that it can work for everyone in every industry?
I think I’ve identified twelve such scenarios. Consider these three.
1. When time is limited
Like most debut authors, Danny Kofke has a day job and a family. To market his book, he wakes up early to use these precious minutes emailing media to suggest interviews. He links them to his one-page, static (no regular posts) blog, which functions as a press page, highlighting his past interviews, including USA Today and CNN. Readers and viewers can spread the word through their own social networks. – href="http://www.problogger.net/archives/2012/07/13/when-building-a-significant-social-media-following-may-not-work/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ProbloggerHelpingBloggersEarnMoney+%28ProBlogger%3A+Helping+Bloggers+Earn+Money%29&utm_content=Google+Reader">When Building a Significant Social Media Following May Not Work by J. Steve Miller
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