When calling for the 'End in Mind' is the end
When EIM is the end: angry client
I speak with sales professionals every week and I love to hear successful and "less than successful" stories from their world.
One man shared with me how he attempted to implement a clear call for an End in Mind and how he went down in flames.
Here's his story: He was learning about EIM and agreed with the logic. He decided that on his next sales call he would...