Why Bother with Link Exhanges When You Can Build Partnerships? – SEO Video Tip
Link exchange are flat out banned by the Google Webmaster Guidelines. Some sites will try to bury them in a “Useful Links” section on their site, but it’s much more valuable to build real relationships with other companies that you can leverage for much more than a link. It’s important to have a real relationship with a site before you try to do any kind of link exchange.
Watch this week’s SEO video lesson from Nick Stamoulis here!
For more white hat link building lessons from Nick Stamoulis, check out the Brick Marketing link building video lesson archive.