Why You Need to Be Cautious When Uploading Pictures to Facebook
Facebook is arguably the most popular social media business platform out there, and as images continue to become increasingly powerful content, more brands are uploading pictures to the social media site to capture the attention of their fans. If you have gotten into the habit of uploading pictures to Facebook, it’s important that you first understand the new ‘Statement of Rights and Responsibilities policy‘ released by the site.
If you take the time to read through this policy, you will see that Facebook reserves the right to take information out of a user’s profile such as a profile picture, interests, and other personal information and incorporate it into social ads. You’ve probably noticed that more and more social ads are appearing in your newsfeed, and this is Facebook’s attempt to provide more tailored, relevant ads to users. In some cases, your Facebook friends may see a social ad in their newsfeeds, and if you’ve indicated that you “like” that brand in your Facebook profile, the ad may include a thumbnail of your profile picture below the ad along with a note that says that you “like” the brand. The basic idea behind this is if your Facebook friend sees that you are endorsing a certain brand, he may be more inclined to support it as well.
If you do not want Facebook to share information from your user profile, you can opt-out of social ads. All you need to do is go to “Privacy Settings” and click on the “Ads” tab to opt out of sharing your profile information in social ads. Sponsored stories, however, do not allow users to opt out of having their information potentially show up in friends’ newsfeeds. Basically, users that support or engage with a brand on Facebook run the risk of still having their personal information appear in their friends’ newsfeed if those brands are paying Facebook for sponsored stories.
What do you think about Facebook incorporating information in user profiles into social ads and sponsored stories? Will this change the way that you interact on Facebook?
(Image via Alan Cleaver via Flickr)
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