Wisdom on the Future of Advertising
Some of his conclusions are obvious (Social Media Marketing Will Cease To Exist) but others require a leap of faith (Legal & Privacy Issues, As We Debate Them Today, Will Go Away). I agree with every single one of his 11 conclusions, however.
In particular, he notes that purpose will be more important than strategy and that trust will be absolutely essential. In a world awash with choice, trusted intermediaries will be the most important brokers of influence.
What are you doing to build trust with your customers?