Would you walk into a sales meeting and poop on the floor?
Probably not. (Not a great first impression.)
So why do so many marketers think that it’s OK to add prospects to an email blast list?
Here’s the message you send when you do that: “I’m a selfish, lazy marketer who would rather spam prospects than do the work to make a proper, personal sales call.”
Yes, spam. If you put someone on a list that needs an unsubscribe option — without their advance permission — you’re a spammer.
Why would anyone in their right mind buy from someone so inconsiderate or incompetent?
When you spam a fresh prospect, you just pooped on the sale.