Finding the right strategy that will lead to acquiring more customers can be a bit of head-scratcher. Even with the multitude of resources social media provides, it’s not always simple to know which strategy is best to attract customers to your brand. One approach to winning more customers is through expanding your email list.
Generally, people need benefit-driven reasons to signup to an email marketing list. Give them a reason to join your email marketing subscriber list with a proactive Facebook social media strategy. As a bonus, this will increase engagement on your Facebook page.
Try out these five comprehensive tips for expanding your email list:
It’s no secret that I’m a total slave to trends, and I talk a lot about what’s trending in the realm of social media on this blog. Anyone who knows me knows that I can very easily become infatuated with whatever is “hot” at the moment and once a celebrity tweets that they’re “so over” it, then I instantly hate it too. But there is one thing that is always on-trend and that is class. Manners never go out of style, people, and they certainly still apply when using social media.
Recently, KouZina Greek Street Food on Main Street in Royal Oak had a party honoring their first year in business. Attending were many fans, friends and family, including the Original Olga (Loizon). Of course Bobby Laskaris, KouZina’s owner and chef, served lots of delicious Greek food and pastries. Good luck to KouZina! May you have […]
With Halloween over and Thanksgiving slowly approaching all consumers can think about is Christmas! Consumers stress for weeks over how to find the perfect present, but all they have to do is turn to social media to find the perfect gift!
Almost 100% of shoppers trust earned media, which is blog posts and social posts, over all other forms of advertising, which puts social media recommendations in the forefront of consumer’s minds. Consumers prefer social media recommendations to Amazon reviews and these peer recommendations are the key drivers in gift discovery. Out of these peer recommendations 25% of purchases come from Facebook and Twitter while only 13% of purchases come from commercials on TV and only 8% of purchases are from a magazine ad.
With the calendar year coming to an end, we’re simultaneously wrapping up the social media and digital marketing conference season as well. If you were able to attend any of the top social media marketing conferences of 2013, then you’re definitely entering 2014 a smarter marketer or business owner.
Rarely does one construct a brand that has equal amounts of cultural significance and product association. Recently I have had the opportunity to work with Orlando Harley- Davidson, consulting them through Big Block Studios on their social media, content marketing and interactive integration. You would think that a rough-and-tumble brand like Harley-Davidson would just give the finger to the world and not give a shit about aggressive optimization.
Nothing could be further from the truth.
Among the countless brands that I worked on over the years, Harley-Davidson from top to bottom permeates every aspect of the product, culture and market position. Every staff member in every store feels a sense of pride behind the brand, as well as a sense of inherent dedication.
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class="wp-caption-text">FACEBOOK LIKE (Photo credit: owenwbrown)
Social media is just a fancy name given to new technology. It’s the platform, and the tools we use to communicate. But just as with any tools, you need to know what you’re doing with them in order to use them effectively.
For instance, if you gave me a block of marble and a chisel, I wouldn’t know where to start. These same tools however, in the hands of someone like Michelangelo would help him create a work of art that would be cherished for eternity.
If you’re anything like me, you love a good social media infographic. There’s just something about the combination of interesting visuals mixed with buzzable facts that I can’t stay away from. Thankfully, infographic articles are extremely popular (and helpful), so I don’t have to. Let’s check out this great infographic by Awareness on 6 Mind-Blowing Social Media Statistics, and how to apply that information to your small business social media marketing strategy.
What does a consistently great customer experience trump?
You’ve read a lot of posts about “this trumps that” and “that trumps this.” I’m guilty; I wrote one. But let’s talk about the customer experience. What does it trump?