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You know you’ve built a successful brand when …

Originally Posted on Author's Blog

… other companies are giving away your mascot as a gift — and kids want one.

Take a look at this Aflac fundraiser to fight childhood cancer. Macy’s is selling Aflac’s famous duck, with the proceeds going to charity.

It’s fairly standard these days for companies to team up on a promotion.

It’s fairly unusual that little kids want a plush mascot from an insurance company.

Macys aflac

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