You smell like a pizza
Word of Mouth Rule #1: Be Interesting or Be Invisible
Give people something to talk about, or they aren’t going to talk about you. And it doesn’t have to be a big campaign or expensive. Just interesting.
Great example: Pizza Hut Perfume:
What began as a fun Facebook post — with Pizza Hut asking fans just how much they loved the smell of a box of Pizza Hut pizza being opened — has materialized into Pizza Hut becoming the latest celebrity to launch its own perfume.
The limited edition perfume was designed to commemorate Pizza Hut Canada reaching 100,000 Facebook fans. Only 110 bottles were produced and shared with lucky Facebook fans who won a bottle by being among the first to share their desire for Pizza Hut perfume.