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Your brand journey is never finished

Originally Posted on Author's Blog

Branding is both an art and a science and it’s a living, breathing discipline that’s always changing. We can’t take a class, get a degree, and sit back on our laurels and say we’re brand “experts”. Even those of us who have been successfully making a living for a long time in building and managing brands need to stay on our toes.

That’s because we live in a world where there are unprecedented changes in technology, social media and consumer macro trends, and all of these have an impact on the way we create strong brands that engage our consumers.

The good news is there has never been a more exciting time to be a digital marketer. The bad news is that it’s never been more challenging.

That’s why if you’re going to be in the game, you’ve got to play to win and commit to continual learning.

Forget everything you knew

I remember running a conference about seven years ago for senior marketers at Virgin and asking for a show of hands of those in the group who were familiar with Facebook.

At that time only a few hands went up. By now, Facebook is a familiar marketing tool…but it’s been joined by Pinterest, Instagram, Twitter. Who knows what other new social media platforms will come out today. Add on mobile marketing, tablets, viral videos; it’s enough to make your head spin. – href="http://econsultancy.com/us/blog/11419-your-brand-journey-is-never-finished?utm_medium=feeds&utm_source=blog">Your brand journey is never finished by Julie Cottineau

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