Your Customer Standard: Your Mom
Would you talk to your mom like this? It’s a simple litmus test.
I snapped this picture at the nearby
href="https://twitter.com/#!/SportsAuthority" target="_blank">Sports Authority. Isn’t there a better way? How about an arrow for where the entrance is? How about a “Thanks for shopping with us.” Instead, these
title="Monday Must-Reads: Patient Experience" href="http://www.360connext.com/monday-must-reads-patient-experience/" target="_blank">signs seem to yell at the customer. NOT AN ENTRANCE. Would you say it that way to your mom? Try again.
style="text-align: center;"> href="http://www.360connext.com/site/wp-content/uploads/2011/12/IMAG0085.jpg"> class="aligncenter size-large wp-image-1818" title="NOT AN EXIT!" src="http://www.360connext.com/site/wp-content/uploads/2011/12/IMAG0085-1024x577.jpg" alt="" width="717" height="404" />
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