Uplifting Facebook Group Looks to Help, One Picture at a Time
In the aftermath of a natural disaster, social media can prove to be not only useful, but heartwarming.
At the time of this writing, over 11,500 people on Facebook joined a new group, “May 19 2013 OK TORNADO DOC & PICTURE RECOVERY,” . Due to an overwhelming response, the group created a more organized page (with the same name and content) dedicated to posting images of people’s priceless pictures and smaller items that were scattered throughout Oklahoma by the devastating tornado that hit Moore on Monday, May 20, 2013. People are also using the page to post donation, missing persons and family resources links, as well as loving words of encouragement. In times like this, helping people regain any semblance of their lives before the storm can make all the difference.
Pet Translation
I just realized that telling my dogs and cats, “I’m going out; be good” is translated in their minds as, “I’ll be gone long enough for you to hide the evidence of whatever you’re planning on destroying.”
Why Flickr Lost Me as a Pro
I was a dedicated Flickr Pro. I paid annual dues since 2007, most recently at $24.95 a year, for the privilege of uploading an unlimited quantity of photos and viewing zero ads on the Yahoo-owned photo sharing site. I uploaded 2,030 photos.
The bulk of my photos are from the first year under an older account. My newer uploads — over the past 12 months, anyway — are predominantly copies of photos that began on Foursquare or Instagram.
Fake Friends and the Zombie Facebook Apocalypse
Here are the common things I've noticed from the fakers AKA Facebook Zombies:
Fake Friends and the Zombie Facebook Apocalypse
Here are the common things I've noticed from the fakers AKA Facebook Zombies:
Case Study: How to Engage Students
Universities need to keep their students engaged. Duh, right? It may seem obvious, but it’s easier said than done. So, how do universities effectively keep students connected and interested? These three universities seem to have it figured out:
Susquehanna University in central Pennsylvania is obviously aware that students appreciate free…well, anything. They host a “Spring Weekend” at the end of each year to help students celebrate the completion of exams. Ranging from raves to laser tag to carnivals, Spring Weekend at Susquehanna has it all. The rave provides free alcohol, free glow sticks, free admission, a free DJ…I mean, what else could students possibly need to celebrate?
When Corporate “Policies” Get In The Way of Passionate Customers
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You shouldn’t be surprised about the FTC rules
Greg Gerik wrote an insightful post about one of my presentations on the importance of the FTC’s disclosure requirements. Read it here.
He makes a great point:
If you do not know the rules, you should not play the game. The time to learn how to … properly manage a sponsored campaign is not when you are in the middle of it. Any agency, manager, or strategist that is worth their salt should have awareness of these basic, foundational parts of the digital world.

Are You Ignoring Your Real Customer’s Buying Behavior?
My sister remembers when the “fancy” mall opened in our hometown. She and my mom would dress up to go. By the time I was ready to hang out at the mall, I trudged from one store to the next in jeans or even (oh goodness) sweat pants. After the novelty wore off, customers came as they were – on their own terms. No amount of well-polished marble could compensate for the need to rush into the mall to grab something on the way home from a babysitting gig. My “customer buying behavior” was far from fancy, even though the mall wanted me to believe otherwise.






