In the gaming world, E3 is hailed as one of the most important industry events of the year. The week is jam-packed with product reveals, presentations from influencers, demos and more.
Playstation (my client) is capitalizing on a new Livefyre native advertising offering and launching the Livefyre E3 Social Hub to capture all the trends, images and conversation straight from the Los Angeles Convention Center. Two of the most popular gaming websites, IGN and Joystiq have integrated the Playstation-sponsored Livefyre E3 Social Hub to feature real-time conversation surrounding the convention.
The folks at Wikibon and SiliconANGLE have been traversing the country for the last two years with a cleverly packaged portable streaming video platform they call TheCUBE. They touch down at the site of a technology conference, stake out a couple of hundred square feet of floor space and start pulling in speakers and attendees for interviews. The interviews are streamed live online and archived on the SiliconANGLE Network channel on YouTube. At the recent EMC World Conference they blew through 72 video interviews.
You’ve heard of death by PowerPoint, right? That feeling when the presenter, whether in a conference or company meeting, is reading poorly worded phrases off generic bulleted lists is enough to kill any enthusiasm in the room. The same thing can happen with customer experience.
Ever wonder how to measure the effects of the type of content on how well it performs? F=MA (force = mass x acceleration) may be a physics equation, but it also applies to content.
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Smaller pieces of content have less “mass” and therefore it takes less effort to get them going. This also makes sense from an intuitive point of view. A tweet is much easier to share than a 2 hour video. Which isn’t to say that the 2 hour video may not be important to your content strategy, but it may take a lot more effort for it to get the audience reach to return on the investment. Steve Kerho has more in his article over on Fast Company:
In today’s fast-paced, technologically-noisy world, people communicate with smart phones and computers more often than they do face-to-face. Or at least it feels that way. Millennials walk around staring at their 3 inch screen with headphones in their ears, so connected to their own world yet so disconnected from what’s around them.
The sidewalk has become a very dangerous place, as nobody is ever watching where they’re going. As a result, the pedestrian collision ratio has skyrocketed. But it’s too risky to be caught looking away from your phone. What if a stranger approaches you and wants to — talk — I know, they’d be out of their mind, right? Literally running into them sounds better to Millennials than putting themselves in the position to have a spontaneous face to face conversation.
If you’re hiring a company to write blog posts for you and have them published as guest posts on blogs, you’re probably getting ripped off. (There are legit content marketing services out there, but many are scams.)
Check out the email below. It’s the standard formula that the fake-blog-post industry uses. Fake name, no company, and no blog or LinkedIn page — which is always a credibility-buster for a supposedly professional blogger. A 702 area code from scam-filled Las Vegas is another clue. Bloggers like me get emails like this almost every day.
Here’s how it works:
Kevin Durant left his agent Rob Pelinka to join Jay-Z’s new sports agency Roc Nation over the weekend. Adding to Skylar Diggins, Robinson Cano, and Geno Smith, Durant is not only the first NBA athlete to join the agency, but by far the biggest name. He is simply a game changer for Roc Nation.