It’s my last day here at the
title="SXSW" href="http://www.sxsw.com" target="_blank">South By Southwest Interactive Festival in Austin, Texas. It’s been the wild ride it always is, including seeing old friends, hearing some great (and not so great) speakers, and networking in some of the strangest places.
Last year, it was the group texting trend that seemed to be the one everyone was discussing. The year before that, it was location-based social networks. This year, I’m having trouble identifying the ONE trend everyone seems to be discussing. (Although some would argue the
href="http://www.usatoday.com/tech/news/story/2012-03-12/sxsw-austin-highlights/53501392/1" target="_blank">next generation location-based connection apps are still big.)
Here is a ten-step game plan for effective social network engagement. These are ten practical guidelines that will make you a better member of the social networking communities in which you participate.
1. Pull, Don’t Push
One of the first lessons you will learn very quickly when engaging in social media is that traditional forms of marketing don’t work as well. Don’t come out of the gate pushing your products or services. New tools require new rules.
For example, don’t respond to new Twitter followers with a “Thanks for following. Visit my Web site for a free…[insert promotional message].” That’s a dead giveaway that the offender is new to social media and has yet to understand that it’s a “pull” medium, not “push.”
I don’t care whether you’re a Twitter newbie, or a Twitter veteran: it’s an AWESOME feeling when a brand “tweets” you in 140 characters or less. I’m not just talking about fielding your complaints either, although that’s important too. When you mention a brand and that brand talks back to you, it makes you feel good.
The above screenshot is taken from one of my Facebook friend’s walls. I saw it on my news feed among other friends’ updates of this and that that they wanted to share with me.
I blinked at the word “Sponsored” as I hadn’t seen a sponsored update before. Clicking the link, I learned about sponsored stories and how companies and brands can choose to pay select Facebook users for the privilege of sharing that brand page with their friends.
If you had the opportunity to sit in on the panels at the Inbound Marketing Summit in New York this year, you likely took away a few vital lessons that you can carry to your business. The conference itself has evolved over the last few years. It has held a focus on social marketing strategies, [...]
One of the biggest problems businesses run into when they try to use social media is that they use it as just another marketing channel to push sales & marketing messages through. This obviously misses the biggest opportunity with social media: to have conversations with people who are interested in your products, and to encourage conversations between other people about your products. Using social media as a local business can get even trickier with a more niche audience. However, it can be done, and it can be done well. Here’s a great example…
Let me be straightforward with you: I’m no email marketing expert and I don’t plan to be soon. But email marketing is just so important to my blogging that I can’t ignore these very important techniques.
If you’ve been following Darren for more than a few months now you will have noticed how much emphasis he places on email marketing for bloggers and how important it is for his business. The same is the case for most top bloggers I know.
Email marketing is also an integral part of my own blogging business and as a result, the moment I notice something wrong with my email marketing, I look for ways to fix it. Almost ever tips I’ll be giving in this article I discovered by accident; some I discovered by reading the results of others and testing them for myself.
Here are three practical ways bloggers can get more from their email marketing efforts—instantly!