Note: Read more articles from my blog - Business of Recruitment
Ever thought your Learning Management System (LMS) chat room is really lacking features, especially for math courses? Wanted to find an Algebra study partner online at 2 a.m.? Need to host a virtual office hours convenient to students? A new startup on the market is offering free online space for studying, office hours, and group projects through a familiar interface for most students, Facebook.
To ensure your social media campaign is an unqualified success in every sense of the word, here are eight characteristics of effective social media campaigns.
So you’re thinking about running a social media campaign. Good for you!
Social media can be a great way of increasing brand awareness, customer engagement and long term loyalty and generating a short term boost in sales, but it’s also a potential minefield and in the worst case, a bottomless pit into which you endlessly shovel money with nothing much to show for it.
As technology evolves in today's competitive market, advertisers are faced with increasingly diverse options when it comes to putting their message in front of consumers. At the same time, traditional advertising media such as television, radio and print are becoming less and less effective in capturing consumers' attention. Advertisers, then, are searching for more innovative ways to get their message across. In many cases that means using some form of digital out-of-home advertising.
As a robust technology, digital Out Of Home Advertising can provide multiple rich media messages on a minute-by-minute, hourly or weekly programmed schedules, with real time updates to regional preferences, lifestyles, buying patterns and any other issues key to connecting with customers, such as local events and weather conditions outside the venue.
The title of this post is a little bit misleading, there is no such thing as “other marketing” once you come to the understanding that social media is not a separate entity unto itself. It is marketing. It is communications. It is PR. It is website design. It’s technology.
That being said, here are three easy ways you can eliminate the gap between social media and your other marketing activities. In turn you will leverage social technologies to make your “other” marketing activities much more effective in driving reach and interest.
I have interacted with many corporate recruitment experts. A strikingly common topic that came up while discussing with each of these experts was - "using social media in recruitment". Social media is the latest buzzword that has also captured the minds of experts in the recruitment industry. I am not going to discuss the various social media tools available. There are many many tools/sites out there that everyone knows about by now. No point discussing that over and over again. Let's discuss the results social media recruitment has produced.
In his role as director of Web and new media strategy for the Smithsonian, Michael Edson embodies what it means to use social media to fulfill an overarching purpose.
During a free talk at 8:30 a.m. on Sept. 21 at the Willard in Washington D.C, Edson will discuss how social media is helping the Smithsonian to become "broadcasters of knowledge" as he puts it, and to fulfill its broader missions around the world. The event is sponsored by OpenText as part of the Purpose-Driven Speaker Series. Go here for more info: http://www.opentext.com/2/global/press-release-details.html?id=7DA337457...
University at Buffalo is looking for local vendors to respond to an RFP for social media coordination. Deadline for submission is 9/10/11. Pls email firstname.lastname@example.org for a copy of the RFP details. thanks
Announcing the MIT Sloan Marketing Club's inaugural Marketing Conference -- Register today!
September 10th, 2011 – Click Marketing: MIT Sloan Marketing Conference
Description: The MIT Sloan Marketing Conference is an inaugural event for MIT Sloan students, faculty, and industry professionals aiming to advance their thinking around marketing in today’s digitally-focused world. Speakers will include a diverse mix of industry leaders, including Paul Alexander (Senior VP of Communications, Liberty Mutual), Brian Halligan (Founder & CEO, Hubspot), Josh Bernoff (Senior VP, Idea Development, Forrester Research and co-author of Groundswell and Empowered), and Harrison Shih (Product Marketer, Google+). The theme of the 2011 conference is Click Marketing: Connecting with the Consumer in a Digital Age. Over the course of the conference, industry professionals will discuss their views on the following: