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Are You On Twitter?

Yes? Please help me graduate in 10 minutes! http://bit.ly/pIEZue

I'm a Master student at the Erasmus University of Rotterdam. Currently I write my thesis on twitter and interactive Word Of Mouth. As a result, I need people all around the world that twitter, to fill out my survey. I hope you will help me and allow me to make this short post on your website. Below I explain why my research is interesting. In return, after gathering and analyzing the data, i will give you a summary of the results and the implications that can be posted on your website. I would be thankful for your help.

What makes one tweet unnoticed and unread and the other tweet read, re-tweeted and replied to? There are hundreds of websites and books with tips and tricks on hope to improve your tweets. It is only tips, no real proof.

The research, "Tweak Your Tweets" aims to proof the success factors and proof how "tweak" or improve the performance of tweets. As on television and the radio, advertising and word of mouth behaviour is different in Twitter. But what in this behaviour is exactly the difference? How can one both make an impact and be respected as a commercial twitter user? This research aims to find the variables that are important and produce a "formula for success" for Interactive WOM on twitter.

Thank you so much!

Anette

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