Capitalizing on Typos
While most businesses are striving away and spending sums of money on getting people to come to their website once, there are an intelligent few who capitalize on our typing errors.
It all started when I missed the second “s” in WordPress.com. I suddenly find myself seeing a Sexual Dating website and it was absolutely unintentional. Yes, “wordpres.com” leads you to “fatebook.com” an adult dating website.
While Yahoo was smart to redirect “Yaho.com” to Yahoo.com and Google has covered its base registering “Gogle.com” and “Gooogle.com”, Gamil Design, Inc. encashed on the traffic thanks to typos by people wanting to reach Gmail.com (created 1995), by registering “Gamil.com” way back in 1998.
I checked if “ggle.com” also lead to the Google Search home page, and smiled on seeing a charitable interest is providing information about how to achieve wellness through good nutrition, i.e. healthy eating. Seems like another of the HerbalLifes, Kellogs and Horlicks of the world, marketing their Food Supplements in the guise of healthier food. Cant help not believing these efforts as stealth promotions, thanks to overuse of such tactics by even the big brands.
Have you noticed other such websites banking on getting traffic from typing errors? Do let me on in the Comments.