Birth 2 Business from IDEO on Vimeo.

Video by IDEO.

This video shares a complex and highly nontraditional metaphor and design philosophy in its comparison of services/business/design systems to childbirth, yet it garners understanding in its audio-visual approach of presentation. I definitely will utilize this philosophy as I think about the things that I create or initiatives that I lead. Having such a comprehensive outlook as IDEO does can definitely take any project or idea to new levels of implementation. Genius.