Linking Google Analytics and Google AdWords Accounts
Submitted by Angie Johns on Wed, 01/12/2011 - 11:41am
Originally Posted on Author's Blog
Tracking your Google AdWords Campaign Data in your Google Analytics Account Linking your Google Analytics account to your Google AdWords PPC campaign allows you to track some rich data about your PPC campaign performance beyond just CTR and CPC, including paid search visitor geographic data, content preferences, bounce rates, and other engagement metrics. Setting this [...]
