MIT Sloan inaugural Marketing Conference!
Announcing the MIT Sloan Marketing Club's inaugural Marketing Conference -- Register today!
September 10th, 2011 – Click Marketing: MIT Sloan Marketing Conference
Description: The MIT Sloan Marketing Conference is an inaugural event for MIT Sloan students, faculty, and industry professionals aiming to advance their thinking around marketing in today’s digitally-focused world. Speakers will include a diverse mix of industry leaders, including Paul Alexander (Senior VP of Communications, Liberty Mutual), Brian Halligan (Founder & CEO, Hubspot), Josh Bernoff (Senior VP, Idea Development, Forrester Research and co-author of Groundswell and Empowered), and Harrison Shih (Product Marketer, Google+). The theme of the 2011 conference is Click Marketing: Connecting with the Consumer in a Digital Age. Over the course of the conference, industry professionals will discuss their views on the following:
- * Company success stories in a rapidly changing mediascape
- * Marketing analytics 3.0
- * Consumer-initiated product development: They know what they want…now what?
- * The future of marketing
Time: 8:30 am – 5:30 pm
Place: MIT Media Lab/MIT Building E14 (6th Floor), 75 Amherst Street
Price: $30 - $100, see registration for detail
Sponsoring Organization: MIT Sloan Marketing Club