Announcing the MIT Sloan Marketing Club's inaugural Marketing Conference -- Register today!

September 10th, 2011 – Click Marketing: MIT Sloan Marketing Conference

Description: The MIT Sloan Marketing Conference is an inaugural event for MIT Sloan students, faculty, and industry professionals aiming to advance their thinking around marketing in today’s digitally-focused world. Speakers will include a diverse mix of industry leaders, including Paul Alexander (Senior VP of Communications, Liberty Mutual), Brian Halligan (Founder & CEO, Hubspot), Josh Bernoff (Senior VP, Idea Development, Forrester Research and co-author of Groundswell and Empowered), and Harrison Shih (Product Marketer, Google+).  The theme of the 2011 conference is Click Marketing: Connecting with the Consumer in a Digital Age. Over the course of the conference, industry professionals will discuss their views on the following:

1. * Company success stories in a rapidly changing mediascape
2. * Marketing analytics 3.0
3. * Consumer-initiated product development: They know what they want…now what?
4. * The future of marketing

Time: 8:30 am – 5:30 pm

Place: MIT Media Lab/MIT Building E14 (6th Floor), 75 Amherst Street

Price: $30 - $100, see registration for detail

Sponsoring Organization: MIT Sloan Marketing Club

Registration: http://mitsloanmarketingconference.com/registration/