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Online Advertising Affects Offline Sales

Submitted by Daxon Edwards on Fri, 08/03/2007 - 12:20pm
Originally Posted on Author's Blog

comScore released on Monday results of a study they and Yahoo! conducted of 5 major online retailers with offline store presence. Article Stats: People exposed to both search and display advertising spent 41% more in stores than those who saw neither ad. People exposed only to search advertising spent 26% more in stores than those [...]

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