In his role as director of Web and new media strategy for the Smithsonian, Michael Edson embodies what it means to use social media to fulfill an overarching purpose.

During a free talk at 8:30 a.m. on Sept. 21 at the Willard in Washington D.C, Edson will discuss how social media is helping the Smithsonian to become "broadcasters of knowledge" as he puts it, and to fulfill its broader missions around the world. The event is sponsored by OpenText as part of the Purpose-Driven Speaker Series. Go here for more info: http://www.opentext.com/2/global/press-release-details.html?id=7DA337457...