Social Media and all its glory!
Last week, members of OLS attended a seminar about social media entitled “Being Social: Why Communicating Through Social Media is the Rage & How You Can Join In” presented by Jill Hurst-Wahl. Afterwards, I began thinking about the amount of time that is spent or should be spent on social media.
Kaplan & Haenlein (2010) state the era of Social Media started when Bruce and Susan Abelson founded “Open Diary”, an early social networking site that brought together online diary writers into one community. The growing availability of high-speed Internet access added to the popularity of the concept, leading to the creation of social networking sites such as MySpace (in 2003) and Facebook (in 2004).
This in turn, coined the term “Social Media”, and contributed to the prominence it has today. Social Media is a group of Internet-based applications that build on the ideological and technological foundations of web 2.0, and that allow the creation and exchange of user-generated content (Kaplan & Haenlein, 2010). It is media for social interaction, using highly accessible and scalable publishing techniques. (Wikipedia, 2010).
Short list of social media:
Blogs, Wikipedia, YouTube, Flickr, Facebook, Twitter, Second Life, World of Warcraft, Del.icio.us
How much time is spent using social media? Is there a designated amount of time that should be spent? Are there criteria’s for such measurements?
According to Mashable.com (2010), Nielsen reported that social networking now comprises twice as much of our online time as any other activity. Sites such Facebook and Twitter account for 22.7% of time spent on the web; the next closest activity is online games, which make up 10.2%.
When it comes to answering the question of how much time should be spent on social media? I enjoy Chris Brogan’s answer, which is:
How long is a piece of string?
Brogan (2010) has identified a few guidelines that can be adjusted to suit each individual, institution or company. These guidelines are divided into listening, commenting and communicating and creating and designated a certain amount of time.
Determining ones objective when using social media and social networking will have a significant impact on determining the time that you spend. Experiment with different types of social media, uncover how much time is the right amount for you and have fun!
Brogan, C. (2009, November). How Much Time Should I Spend On Social Media.
Retrieved from http://www.chrisbrogan.com/how-much-time-should-i-spend-on-social-media/
Kaplan, A.M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53, 59-68.
Ostrow, A. (2010, August 2) Social Networking Dominates Our Time Spent Online [STATS]. Retrieved from http://mashable.com/2010/08/02/stats-time-spent-online/
Wikipedia (n.d). Retrieved from Wikipedia: http://en.wikipedia.org/wiki/Social_media (2010, September 22).
Shift Happens: Education 3.0 Retrieved from http://www.youtube.com/watch?v=I4FJMJtt8dk&feature=related (2010, September 22).