The title of this post is a little bit misleading, there is no such thing as “other marketing” once you come to the understanding that social media is not a separate entity unto itself. It is marketing. It is communications. It is PR. It is website design. It’s technology.

That being said, here are three easy ways you can eliminate the gap between social media and your other marketing activities. In turn you will leverage social technologies to make your “other” marketing activities much more effective in driving reach and interest.

1.  Email Marketing Integration

-Social Sharing  in Email

Benefit: Reach and Referral

2.  Website Integration

Every website should have a social component to it or you can consider it outdated. I know, that’s an ugly word that will make any marketer (and believe me, their visitors) cringe. In lieu of a redesign or having to overhaul your technology, here are two fairly simple things you can add to your web pages without breaking bank or your developer’s back.

-Social Sharing Buttons

Benefit: Reach and Referral

-Subscribe Tool Bar

Benefit: Grow your audience via collecting subscriptions across brand communication channels

3.  Offline Marketing 

-Put It In Print

Benefit:  Grow your audience via collecting subscriptions across brand communication channels AND nurture customer loyalty 

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