In the world of social media, we have shares, likes, tweets and +1s. The latter is used on Google’s social network, Google+. I must admit that I haven’t been the most active on Google+, but after reading this article I decided that I should at least create a page for the company where I work. Even though Google+ lags slightly behind Twitter and Facebook in terms of users, it is gaining in popularity. I still prefer other social networks, but remain optimistic about Google+’s future. I was made especially aware of the potential for Google+ after...

According to the 2013 Content Marketing Budgets and Benchmark report, social media is the most popular marketing tactic used by B2B marketers.

With over 600,000 newspapers published by and for the B2B industry, I thought it would be interesting to see which tactics are working for our publishers.

In this week’s Publisher Spotlight I speak with Bróna O’Connor, Marketing Executive for FRKelly, and her colleague Shauna Tilley, Community Trade Mark Attorney to understand better how social media and technology are influencing the industry of...

Note: Read more articles from my blog - Business of Recruitment

Businesses of all sizes need to have dogged focus on revenue generation and business growth. They also need to perform certain non-revenue generating activities, like recruitment. If non-revenue generating activities are not performed well, business growth can be hampered in the long run. Hence, resources available to businesses have to be judicially divided between revenue generating and non-revenue generating activities. It is a thin line. SME’s in particular struggle to manage both, because, they do not have the luxury of a plethora of resources available at their disposal. So, in their dogged quest of revenue generation and...

Mainspring Pictures Ltd, the maker of the documentary film “The Rise and Fall of Books” is proud to sponsor “Publishing 2.0: Social Media’s Transformation of Publishing” with sweepstakes giveaways.

Authors and longtime readers have changed their reading patterns, and like many scholars in this increasingly digitized age, Buzz Spector, an internationally renowned book artist and four-time National Endowment for the Arts Fellowship Award recipient, spends a lot of time thinking about the fate of print culture. Unlike most of us,...

University professors hear a lot of commencement speeches. But one I heard this weekend was unlike any other I've ever experienced. 

By combining the power of digital media, passion for philanthropy, and mobile technology, graduating students at Queens University of Charlotte helped the John S. & James L. Knight Foundation give away $100,000 on the spot during their commencement speech. The experiment was the brainchild of graduation speaker Eric Newton, senior adviser to the president of Knight Foundation. 

During Newton's address, the audience watched three...