In this episode of Marketing Made Simple TV, Margaret Molloy, Chief Marketing Officer of Velocidi sits down with host Jeff Ogden and shares key take-aways from The CMO Club Innovation Summit in NYC. Learn what's on the minds of leading CMOs today.

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Seth Godin is a man who defined honest and effective email for all of us. Permission Marketing and Unleashing the Ideavirus are required reading for our team.

Here’s a healthy reminder of the biggest ideas in email from two of Seth’s recent blog posts:

Is this spam?

If you have to ask, it probably is.

The essential truth is that spam is always in the eye of the recipient. If you think it’s spam, it’s spam (if you’re the recipient...

Note: Read more articles from my blog - Business of Recruitment

Businesses of all sizes need to have dogged focus on revenue generation and business growth. They also need to perform certain non-revenue generating activities, like recruitment. If non-revenue generating activities are not performed well, business growth can be hampered in the long run. Hence, resources available to businesses have to be judicially divided between revenue generating and non-revenue generating activities. It is a thin line. SME’s in particular struggle to manage both, because, they do not have the luxury of a plethora of resources available at their disposal. So, in their dogged quest of revenue generation and...

Photo credit: Veronica Brewer

Article credit: Carrie Keenan

In April, the Social Media Club of Milwaukee was tasked with a mission. The Andretti Sports Marketing team asked for our help.
In 2012, Andretti Sports Marketing brought Indy style racing back to Milwaukee at the Milwaukee Mile, in an event called IndyFest on Father’s Day weekend. Andretti hand selected 26 individuals to attend the race and connect social media to the Milwaukee community. The event was a success, so Andretti Sports Marketing agreed to keep IndyFest...

University professors hear a lot of commencement speeches. But one I heard this weekend was unlike any other I've ever experienced. 

By combining the power of digital media, passion for philanthropy, and mobile technology, graduating students at Queens University of Charlotte helped the John S. & James L. Knight Foundation give away $100,000 on the spot during their commencement speech. The experiment was the brainchild of graduation speaker Eric Newton, senior adviser to the president of Knight Foundation. 

During Newton's address, the audience watched three...