In the world of social media, we have shares, likes, tweets and +1s. The latter is used on Google’s social network, Google+. I must admit that I haven’t been the most active on Google+, but after reading this article I decided that I should at least create a page for the company where I work. Even though Google+ lags slightly behind Twitter and Facebook in terms of users, it is gaining in popularity. I still prefer other social networks, but remain optimistic about Google+’s future. I was made especially aware of the potential for Google+ after...

Authenticity. A great idea when used correctly, simply a buzzword at times. And you know what...

Note: Read more articles from my blog - Business of Recruitment

Businesses of all sizes need to have dogged focus on revenue generation and business growth. They also need to perform certain non-revenue generating activities, like recruitment. If non-revenue generating activities are not performed well, business growth can be hampered in the long run. Hence, resources available to businesses have to be judicially divided between revenue generating and non-revenue generating activities. It is a thin line. SME’s in particular struggle to manage both, because, they do not have the luxury of a plethora of resources available at their disposal. So, in their dogged quest of revenue generation and...

Photo credit: Veronica Brewer

Article credit: Carrie Keenan

In April, the Social Media Club of Milwaukee was tasked with a mission. The Andretti Sports Marketing team asked for our help.
In 2012, Andretti Sports Marketing brought Indy style racing back to Milwaukee at the Milwaukee Mile, in an event called IndyFest on Father’s Day weekend. Andretti hand selected 26 individuals to attend the race and connect social media to the Milwaukee community. The event was a success, so Andretti Sports Marketing agreed to keep IndyFest...

University professors hear a lot of commencement speeches. But one I heard this weekend was unlike any other I've ever experienced. 

By combining the power of digital media, passion for philanthropy, and mobile technology, graduating students at Queens University of Charlotte helped the John S. & James L. Knight Foundation give away $100,000 on the spot during their commencement speech. The experiment was the brainchild of graduation speaker Eric Newton, senior adviser to the president of Knight Foundation. 

During Newton's address, the audience watched three...